Meets Consulting has recently been registered as an official agency partner of “L STEP,” a LINE Official Account extension tool.
With this registration, we are now fully equipped to provide end-to-end support—from strategic planning for LINE operations to L STEP implementation, setup, and ongoing optimization.

“We’re getting traffic, but conversion rates aren’t improving.”
“Our friend count is increasing, but it’s not translating into sales.”
“Our message distribution depends on specific individuals, and operations are not scalable.”

We help solve these challenges through systemization, supporting LINE operations that drive measurable results.

1. Background | Has Your LINE Operation Stopped at “Broadcasting”?

While LINE Official Accounts enable close communication with customers and can effectively drive actions such as purchases, store visits, and applications, many businesses encounter operational bottlenecks.

• Relying mainly on mass broadcasts, leading to stagnating response rates

• Unable to segment effectively due to limited customer attribute visibility

• Manual handling of inquiries and guidance, increasing operational workload

• Knowledge concentrated in one person, making continuity difficult

The key to overcoming these challenges lies in optimized communication design tailored to each customer (scenarios, tags, and segmentation).

As an L STEP agency partner, Meets Consulting supports the evolution of LINE operations from simple “broadcasting” to structured customer journeys that generate results.

2. Services | One-Stop Support from Strategy to Implementation and Optimization

At Meets Consulting, we go beyond basic tool configuration. We provide comprehensive support that includes strategy design and operational optimization directly linked to results.

Examples of Our Services

• Current situation analysis and issue identification (customer flow, response rates, operational structure review)

• Strategy design: distribution planning, scenario development, tag and segment design, customer journey optimization

• System setup: message distribution, rich menu creation, response forms, step-based messaging construction

• Content creation: message copywriting, value proposition development, offer design

• Operational support: KPI design, A/B testing, improvement proposals, message distribution outsourcing (if required)

• In-house capability building: operational manuals and team training

From “starting small to test results” to “fully building a structure to maximize LTV,” we tailor our approach to your objectives.

3. Client Benefits | From LINE Management to Revenue-Driving LINE

1) Improved Response and Conversion Rates

• Segmented messaging tailored to customer status increases engagement

• A structured path from guidance to application reduces drop-offs

2) Reduced Operational Workload and Elimination of Dependency

• Automation of common guidance and follow-ups reduces manual tasks

• Establishing team-based operations prevents over-reliance on a single individual

3) Enhanced Customer Experience and Increased LTV

• Timely communication such as post-purchase follow-ups, pre-visit reminders, and re-engagement campaigns

• Building long-term trust that leads to retention and repeat purchases

4. Agency URL

【Recommended For】 

• Businesses operating a LINE Official Account but not seeing revenue results

• Those who have increased their friend count but are experiencing declining response rates

• Companies looking to automate inquiry handling and reservation management

• Teams wanting to reduce staff workload and systemize operations

• Businesses considering L STEP implementation and seeking support from design to setup, or aiming to build in-house capabilities

5. Implementation Process

1. Free consultation / Hearing session (review of current status, goals, and operational structure)

2. Proposal (design policy, customer flow, schedule, and cost estimate)

3. Design and setup (scenarios, tags, message distribution, and customer journey construction)

4. Launch and operation start (initial tuning and optimization)

5. Ongoing improvement (KPI review, strategic improvements, A/B testing)

6. Contact Us

• For consultations regarding L STEP implementation and operational improvement, please feel free to contact us using the options below.

  Whether you are already operating an official LINE account or have not yet introduced one, we welcome your inquiries.

  Contact via Official LINE: https://lin.ee/zPRwGSg
  Contact via Email: lstep@meetsc.co.jp

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Meets Consulting Inc. (hereinafter referred to as “the Company”) is pleased to announce that we have been certified and officially registered as a Certified Management Innovation Support Organization (Certified Support Organization).

A “Certified Management Innovation Support Organization” is a designation granted by the Ministry of Economy, Trade and Industry (METI) and the Small and Medium Enterprise Agency under the Act on Strengthening the Management Capacity of Small and Medium-Sized Enterprises. This certification recognizes qualified professionals—including licensed specialists, financial institutions, and consulting firms—with the expertise and practical experience to support the enhancement of management capabilities among SMEs. Certified organizations are authorized to provide public support across a wide range of areas, including business improvement and revitalization, subsidy applications, and business succession planning.

As a certified support organization, the Company will contribute to strengthening management capabilities and achieving sustainable growth for small and medium-sized enterprises and sole proprietors by providing financial analysis to assess current conditions, identifying management issues, supporting business plan development, and offering advisory and hands-on support throughout plan execution.

In addition, leveraging our core strength in the e-commerce domain, we will continue to provide support that emphasizes execution—from strategic planning through implementation.

【Certification Information】

• Certification Date: August 26, 2025

• Certified Support Organization ID: 109313008112

• Certification Valid Until: August 25, 2030

• Public Announcement URL: 509 Organizations Newly Certified as Management Innovation Support Organizations | Small and Medium Enterprise Agency

 

【For Inquiries Regarding This Matter】
Meets Consulting Inc. – Public Relations Department (Attn: Akimoto)
E-Mail: contact@meetsc.co.jp

The post Announcement of Certification (Registration) as a Certified Management Innovation Support Organization (Certified Support Organization) first appeared on Meets Consulting Inc..

On July 30, 2024, our President & CEO, Yuta Ito, delivered a two-hour lecture at a publicly listed company under the theme “Accelerating Innovation: The Secrets of Team Building.” Approximately 300 participants, ranging from staff members to executives, attended the session. Drawing on his extensive real-world experience, Ito provided insights into building strong teams that drive innovation.

Practical Team-Building Methods Based on Diverse Experience

During the two-hour lecture, practical team-building methods to promote innovation were introduced in detail, centered around the following three experiences:

• Forming cross-functional teams at Amazon Japan
• Experience founding a consulting firm
• Insights gained from launching an online retail company

Through these diverse experiences, Ito comprehensively explained how to build genuine collaboration and trust beyond departmental boundaries, strategies for overcoming challenges through team strength, and agile team-building approaches unique to startups.

Participant Feedback

The in-depth two-hour session received high praise from participants. Key highlights included:

• The importance of breaking free from fixed assumptions and having the courage to take a small step forward
• A deeper understanding of innovation (new combinations of existing knowledge) through the “Fishing Gear × Diapers” case study
• A comparison of soccer-style and baseball-style leadership models

One participant commented, “The ‘Fishing Gear × Diapers’ example was an interesting case that deepened my understanding of innovation as a new combination of existing knowledge.” Regarding leadership, another participant noted, “In soccer, individuals change positions based on responsibility, and connecting that concept to leadership theory was particularly insightful.”

Essential Content Applicable Across Industries

A notable aspect of this two-hour lecture held on July 30, 2024, was that its core content—grounded in Ito’s real-life experiences—can be widely applied across industries and sectors. Participants gained concrete methods for building trust and defining roles that could be immediately implemented in their own projects, along with guidance in formulating practical action plans to accelerate innovation.

We will continue contributing to the promotion of innovation across the business community by sharing valuable insights like these.

For inquiries regarding this matter: Meets Consulting Inc.

Email: info@meetsc.co.jp

The post We held a lecture on the theme “Accelerating Innovation: The Secrets of Team Building.” first appeared on Meets Consulting Inc..

Lecture Overview

Lecture Content

In this lecture, our representative—formerly in charge of dealer sales at Idemitsu Kosan and currently managing both a consulting firm and an online retail company—shared how frontline customer service experience at service stations (SS) has influenced his entire career. The session focused particularly on the importance of the “True 15 Seconds,” the critical first customer touchpoint, and presented concrete strategies for improving service quality and enhancing customer satisfaction, drawing on examples from foreign-affiliated companies and consulting engagements.

Feedback

Participants responded very positively, with comments such as “It gave me courage” and “The content was immediately applicable in the field.” The event also provided an opportunity to hear firsthand voices from the SS frontline, offering deep insights into the latest industry trends and challenges.

Media Coverage

The lecture was featured in the industry newspaper Nenryo Yushi Shimbun (July 2, 2024 issue). We are honored to have been covered by a leading industry publication.

http://www.nenryo.co.jp/

Future Outlook

Leveraging the insights gained from this lecture and the feedback from participants, we will continue striving to enhance service quality and contribute to the industry. We also aim to return the experience and expertise cultivated in foreign-affiliated companies to the petroleum industry and contribute to the overall development of the sector.

• News

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On February 20, 2024, Meets Consulting Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Yuta Ito) held a lecture titled “Opening the Future with EC: Strategies and Insights for Mid-Sized and Small Businesses to Grow Through E-Commerce” at Hotel East 21 Tokyo.

Lecture Overview

Lecture Content

Current Status and Future Potential of the EC Market

• EC Market Trends: The latest market data and growth trends were introduced, clarifying how the EC market is evolving and what future prospects lie ahead.
• Introduction to SNS Marketing Basics: The importance of social media marketing strategies and fundamental concepts were explained.

Opportunities for Mid-Sized and Small Businesses

• Opportunities and Challenges in the EC Market: Based on specific examples from manufacturers he managed during his time at Amazon, the representative introduced success cases within the EC market.
• Amazon Success Stories (Game-Changing Cases): Case studies of mid-sized and small businesses that achieved success on Amazon, along with the key factors behind their achievements.
• EC Strategies for B2B Companies: Practical approaches and success examples of utilizing EC in the B2B market.

President & CEO Yuta Ito emphasized that in order for mid-sized and small businesses to succeed in the EC market, it is essential to understand market trends and implement effective marketing strategies. The lecture served as a valuable source of insight for business leaders and marketing professionals.

Participant Feedback

The lecture received high praise from attendees. One participant commented, “President Ito’s lecture was extremely insightful and deepened my understanding of the current EC market and the keys to success. The Amazon case studies were particularly helpful.” Another attendee noted, “The information on EC strategies for B2B companies was very useful. I would like to apply it to our future business development.”

Meets Consulting Inc. will continue to provide advice and solutions to support the growth of mid-sized and small businesses.

For inquiries regarding this matter: Meets Consulting Inc.

Email: info@meetsc.co.jp

The post We held a lecture titled “Opening the Future with EC: Strategies and Insights for Mid-Sized and Small Businesses to Grow Through E-Commerce.” first appeared on Meets Consulting Inc..