Uncovering the Structure of Challenges,
Driving Results.

Solved rising shipping costs for a ¥500M retailer through 2 years of data analysis and automated routing. Achieved structural profit margin improvement.

Seamlessly integrated app × EC × reward design from a CX perspective for a loss-making app. Connected touchpoints into a cohesive monetization flow.

Redesigned all media goals toward LINE registration. Shifted from referral-dependent acquisition to a proactive model for capturing, nurturing, and converting prospects.

A ¥3B sports manufacturer achieved ad-independent owned media acquisition through a campaign strategy driving X followers to LINE.

Redesigned delivery network across 2 hubs × 6 carriers. Structurally improved shipping ratios through demand mapping and auto-selection flows based on 2 years of data analysis.

A ¥150B ETC device manufacturer radically reformed distribution during a model change. Stabilized production management through demand forecasting model implementation.

Built a QR code → EC purchase funnel at Japan's largest motorcycle race. Successfully drove non-attendee fans to EC through real-time SNS broadcasting.

Uncovered "strengths that couldn't be articulated" during a product renewal. Captured market leadership through brand repositioning and target redefinition.

Conducted individual purpose-setting workshops at a banking institution with 2,300 employees. Transformed organizational culture through cross-generational mutual understanding.

Conducted cross-group workshops at a ¥50B manufacturing group. Created 6 new business plans through a 6-session program.

A used car dealer dependent on major listing sites established its own customer acquisition platform through USP workshops → own EC build → data-driven marketing.

A ¥4B machinery wholesaler co-created MVV through all-employee interviews. Achieved KPI-based management and 116% employee satisfaction.