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Repeat Purchase & LTV Maximization Program for EC & Retail
"Customer acquisition costs keep rising while profits shrink." "We can't access customer data on marketplaces, so repeat purchase strategies are impossible." "We started using WhatsApp, but it's just a broadcast channel." — The most cost-effective strategy for improving EC profitability is increasing repeat purchase rate and LTV (Lifetime Value). As an L-Step agency, Banggood provides end-to-end support for WhatsApp CRM — from strategy design to implementation and operation — optimized for EC and retail businesses. Our team, with 200+ client engagements across Amazon, Rakuten, Yahoo!, own EC sites, and physical retail stores, implements WhatsApp strategies that maximize post-purchase profitability — including purchase-data-linked scenario messaging, segment-specific CRM, and post-purchase follow-ups.
Customer acquisition ad spend keeps growing month after month
Low repeat purchase rate and stagnant LTV (Lifetime Value)
Marketplace customer data is locked in, preventing CRM initiatives
Created a WhatsApp Official Account but only sending mass broadcasts with no results
No customer segmentation in place — sending the same message to everyone
No cart abandonment recovery strategy for your own EC site
Not following up with in-store visitors through WhatsApp
Interested in L-Step but unsure what it can do
Implemented L-Step but not utilizing it to its full potential
Hired a WhatsApp builder, but they didn't understand how EC sales actually work
If any of these resonate, let's talk.
Get Free ConsultationThere are many L-Step agencies, but the vast majority are industry-generic — serving beauty, education, recruitment, and local businesses. Banggood&WECAN is an agency specialized in EC and retail (OMO). Because our team has supported 200+ businesses across Amazon, Rakuten, Yahoo!, own EC sites, and physical stores, the precision of our WhatsApp architecture is fundamentally different from vendors who "can build WhatsApp but don't understand how EC sales work." We implement EC-specific CRM strategies with high accuracy — from purchase-data-linked scenarios and product-category-based cross-sell designs to driving marketplace customers toward your own EC site.
Building L-Step is not the goal — it is a means to improve repeat purchase rate, LTV, and profit margins. Before building anything, Banggood&WECAN designs the strategy based on EC business data: "which customer segments," "at what timing," and "what content to deliver for conversions." After launch, we analyze messaging performance and continuously optimize scenarios. We provide PDCA-driven CRM operations that prevent the "built it but no results" problem.
Guiding customers acquired on Rakuten, Yahoo!, and Amazon into WhatsApp registration and then repeat purchases on your own EC site — this "Marketplace to WhatsApp to Own EC" funnel design is only possible because Banggood&WECAN has deep expertise in both marketplaces and WhatsApp. We maximize WhatsApp registration rates while complying with each marketplace's terms of service through package insert design, QR codes, and more. For brands with lower awareness, we also design friend acquisition campaigns using WhatsApp Ads (CPF).
"Sending the same coupon to everyone" is no longer CRM. By API-integrating your own EC site with L-Step, we automate scenario messaging linked to purchase data — product purchased, purchase frequency, purchase amount, last purchase date, and more. First-time buyers receive usage guides, second-time buyers get cross-sell recommendations, dormant customers receive win-back coupons — automated messaging tailored to each individual's situation maximizes repeat purchase rate and LTV.
WhatsApp is not the only CRM channel. Email marketing, Rakuten R-Mail / R-SNS, loyalty points, membership tiers — Banggood&WECAN designs holistic optimization combining WhatsApp with other CRM channels. Some customers who don't respond to WhatsApp engage with email, so we maximize overall repeat purchase rate through strategic channel allocation.
Using WhatsApp Official Accounts and L-Step, we help EC businesses improve repeat purchase rates and build effective CRM systems.
If you don't have a WhatsApp Official Account yet, we support you from account creation. We design the initial setup optimized for EC and retail businesses.
As a certified L-Step agency, we design and build scenarios optimized for EC and retail businesses.
We design funnels to convert Rakuten, Yahoo!, and Amazon customers into WhatsApp friends.
Solving the "what should we send?" problem. We create and manage messaging content based on EC business data.
Integrating your own EC site with WhatsApp to enable automated messaging based on purchase data. Note: since Rakuten, Yahoo!, and Amazon do not open their APIs externally, the automated integrations in this section are exclusively for own EC site support.
Post-launch data analysis and continuous improvement to keep maximizing WhatsApp CRM effectiveness.
For businesses with physical stores, we build systems for driving foot traffic, nurturing customers, and generating repeat purchases using WhatsApp Official Accounts. We design OMO (Online Merges with Offline) strategies that bridge online and offline channels.
We assess your current CRM initiatives, WhatsApp usage, repeat purchase rate, and LTV. We then share insights on improvement opportunities and priority actions.
Based on your EC and retail data, we design customer segments, messaging scenarios, and KPIs. Since the scope of automation depends on whether your own EC site is integrated, this is where we establish the overall blueprint.
We implement L-Step account configuration, scenario building, rich menu creation, and data integration. (Estimated timeline: 4-8 weeks)
After verifying functionality through test messaging, we launch live operations. Friend acquisition initiatives — package inserts, WhatsApp Ads, etc. — kick off simultaneously.
Based on monthly reports, we continuously improve scenarios, messaging content, and segments. We relentlessly pursue improvements in repeat purchase rate, LTV, and WhatsApp-attributed revenue.
WhatsApp CRM implementation pricing is tailored to your situation and needs. Start with a free discovery session so we can understand your current state and provide a custom estimate.
| Plan Type | Scope Overview | Recommended Phase |
|---|---|---|
| Spot Audit | Current WhatsApp/CRM analysis + improvement report | Want to understand what to prioritize first |
| Build Plan | WhatsApp Official Account + L-Step setup + scenario design | Want to launch WhatsApp CRM from scratch |
| Build + Operations Plan | Build + monthly messaging operations + analytics + PDCA optimization | Want ongoing operations managed as well |
| Full CRM Plan | Holistic CRM design & operations including WhatsApp + email + loyalty programs | Want to delegate the entire EC CRM strategy |
| OMO Plan | Physical retail x WhatsApp build + visit promotion scenarios + OMO customer management | Want cross-channel WhatsApp strategy for retail and EC |
* We offer flexible pricing models including fixed-fee, performance-based, and hybrid structures.
Free Consultation Available
In your initial consultation, we assess your WhatsApp potential at no cost.
We'll outline "strategies that improve repeat purchase rate" and "concrete steps to implement WhatsApp and L-Step."
No sales pressure. Simply reach out to get started.
Package insert to WhatsApp registration to L-Step own EC redirect + purchase-frequency-based scenario messaging
Shopify x L-Step integration + cart abandonment reminders + subscription conversion scenario
L-Step implementation + segment-based messaging + VIP customer exclusive programs + messaging frequency optimization
Absolutely. We handle everything from opening a WhatsApp Official Account to implementing and building out L-Step — a complete one-stop service from scratch.
L-Step is the most feature-rich WhatsApp extension tool for marketing, offering segmented messaging, scoring, scenario branching, and traffic source analysis. For EC business CRM, these granular segmentation and data analysis capabilities are essential, which is why Banggood&WECAN recommends L-Step as a standard.
Yes. L-Step can be connected to your existing WhatsApp Official Account. You can migrate without losing your friend data.
Yes. Within the compliance boundaries of each marketplace's terms of service, we use package inserts, QR codes, and other methods to drive WhatsApp registrations. However, since Rakuten, Yahoo!, and Amazon do not open their APIs externally, cart abandonment reminders and automated post-purchase scenario triggers are only available when integrated with your own EC site. For marketplace customers, we design maximum-impact strategies using WhatsApp Ads (CPF) and CSV-based segmented messaging.
Cart abandonment reminders are supported only when your own EC site (Shopify, ecforce, futureshop, etc.) is API-integrated with L-Step. Since marketplaces such as Rakuten, Yahoo!, and Amazon do not open their APIs externally, cart abandonment reminders on marketplace platforms are not supported.
Yes. With the "Build Plan," we provide an operations manual upon completion and facilitate the handover to your in-house team. If questions arise after launch, spot support is also available.
In some cases, L-Step implementation may qualify for regional IT subsidy programs. We support you from eligibility verification through application assistance, so feel free to inquire.
Pricing varies based on the scope of features, number of scenarios, and whether operations management is included. After a free CRM assessment, we present the optimal plan and estimate tailored to your business.
With the expertise of a certified L-Step agency and 200+ EC and retail client engagements, we support your repeat purchase rate and LTV improvement. Start with a free "CRM Assessment" (60 min) to discover your WhatsApp CRM improvement potential.
Let us help with your e-commerce challenges